Advertising photo by Pascal Kamber for "Fooby", the culinary platform of Coop, one of the two largest retailers in Switzerland (https://fooby.ch). The picture conveys the following messages to me:
Fresh (all products visible in the picture are fresh or processed from fresh products).
Sustainable (all materials used are sustainable).
Homemade.
Simple but of good quality (few ingredients; easy to make yourself, even the mess is kept within limits; all products and materials visible in the photo are top-notch).
Retro-inspired (evokes grandmother's recipe).
The lighting, the subtle reflections on the bottle, the shallow depth of field, the dark stone ... imply a large room ... and somehow a feeling of freedom and lightness, and a longing for "italianità".
The photo inspires me to cook a simple meal with the best ingredients.
Reflection: What factors influence how you might read and interpret photographs. Think about:
Your family and social background and your heritage.
Your upbringing, values and education.
The kind of art you were exposed to and at what points in your life.
The literature and philosophical and/or political ideas you have been exposed to.
Significant changes or events in your life that might have shifted your perspective when it comes to ‘decoding’ images.